For Hotto, Ragami.id provided design services for Shopee marketplace banners to strengthen the brand’s visual presence in e-commerce. The objective was to create banners that are visually appealing, informative, and aligned with Hotto’s brand identity.

The process started with understanding product key messages, target audience, and platform requirements. We then developed layout concepts that highlight product visuals, benefits, and promotional elements in a clean and structured composition. Color usage, typography, and hierarchy were carefully arranged to ensure clarity and strong visual impact. The final banners were optimized for marketplace display and adapted to multiple size formats.

The production process included concept development, styling, location scouting, shooting, and retouching. Natural and available light were combined with controlled framing to emphasize product graphics, fabric texture, and overall mood. Post-production focused on color balancing, contrast enhancement, and clean finishing to deliver strong visuals for social media, digital campaigns, and promotional use.